Having a logo is essential to an animal organization as it serves as the visual representation of the organization's mission and values. A logo can help to increase awareness and recognition of your organization's presence in the community and can attract potential donors and volunteers. The logo should be easily identifiable and memorable, so it can help to create a positive and lasting impression on your audience. 

Additionally, a logo can promote consistency in branding and messaging across all communication channels, making it easier for the public to connect with your organization's cause. Your logo is a crucial component of any marketing strategy, which will help to build trust, inspire action, and generate support.